TARTE precious gems Amazonian clay cheek palette
About brand Tarte
Tarte:
Tarte is an American cosmetics company in New York City.
This brand was founded in 1999 by Maureen Kelly.
While studying for her Ph.D. in psychology at Columbia University, Maureen decided to pursue her passion for makeup because she couldn't find her favorite cosmetics.
She was looking for cosmetics with natural ingredients and a glamorous look. Maureen started researching cosmetics and started the company with the support of her first husband, and worked in her apartment until the production of her first product, which was a blush stick.
In 2000, Tarte launched its product in Henry Bendel, one of the most famous stores in New York. This Tarte product was able to attract the attention of makeup world writers a week after its launch, and thus it was chosen for the cover of Self magazine.
Maureen Kelly says:
I founded Tarte with the dream of developing beauty for you, and I will never tire of continuing this path. When I lived in a rented 1-bedroom apartment, we worked in the same place with my friends and family. I produced my first product, which was a skin-friendly blush.
I bought a bottle of champagne, celebrated the victory and continued on my adventure. I started building an incredible team. We moved to an office. We've grown rapidly and now have an amazing group of people behind the scenes who have truly become a family. In 20 years we've developed a complete set of award-winning formulas. But this is just the beginning. We never stop learning, we never stop growing, and I will always be that dreamer girl.
Tarte special featurs:
- Tarte does not use parabens, mineral oil, artificial fragrances, gluten, etc. in its products.
- It does not use paraben because after research it was found that it disrupts hormones.
- It has removed mineral oil from its products because it clogs the pores
- It does not use artificial fragrances due to the risk of allergic reactions, and it also does not use gluten because it causes a reaction in the body if accidentally eaten.
- Tart is a cruelty free cosmetic brand. They do not test on animals. Tarte is PETA certified. (PETA is an animal rights organization).
- Not all Tart products are 100% vegan, but some of their unique products contain only vegan ingredients.