NYX WONDER STICK Dual-Ended Contour Stick-universal

About brand NYX

NYX

NYX was founded by Toni Ko, who was born in 1973 in South Korea. Tony Ko immigrated to the United States at the age of 13. At the age of 25, Tony was able to establish his own brand in a 600 square feet area using a loan of 250,000 from his parents.

So NYX was born in 1999 in Los Angeles, California. The name Nix was taken from the ancient Greek goddess of the night. Toni Ko company achieved great success in less than 5 years, so that in 2014, the estimated sales of NYX brand products in the world reached 98 million dollars.

The first product that Nyx produced was an eyeliner-eyeshadow called Jumbo Pencil Eye, which became famous among people quickly. In the first years of its activity, NYX was able to reach an income of 2 million dollars. Although at the beginning of the activity, he sold his cosmetics mostly to beauty professionals, but step by step it also offered to retail sellers.

Tony Ko, the owner and founder of the NYX brand, says this about his activity:
I realized that there is a big gap between the well-known and successful brands that exist in retail stores and the mass-marketed brands in pharmacies, and that is, a high quality product and stylish packaging, as well as a reasonable price for People's wallets do not exist. It was my mission to close that gap.

This company was handed over to the international company, L'Oréal, in 2014 with a value of over 500 million dollars. Until today, NYX works as a sub-series under the support of L'Oreal, and this has made it much more famous.